Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our benchmark shows average results for [...]
Many webmasters would like to know more about the difference between a 301 and 302 redirect. To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned. Search engines sense the different types of redirects, and handle them differently. A 301 redirect means [...]
What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results page. For these reasons Sitelinks [...]
When you attach multiple domain names to a site, search engines can become confused and your rankings may suffer. If they find the same page at two or more different URLs, the search engines will sometimes filter out the extra listings, but there's no guarantee of which ones they filter. You also don't [...]
Ranking in search is only half the battle. To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers. Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the searchers to click through. Search [...]
We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several dozen clients Metric [...]
Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer that cannot be found elsewhere? [...]
Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter string. For example: [...]
Before the importance of search engine optimization (SEO) was fully understood by the web developer and business communities, Content Management Systems (CMS) were invented to help companies large and small easily build and update their web sites. As a result, there are many content management systems in use today that may hinder or even [...]
A 2011 study by Harvard Business School determined that a one star improvement in reviews on Yelp increased restaurants’ business by 5-9%. Other businesses should expect similar results, whether those reviews are on Yelp, Google or some other site. Defend Your Reputation The best way to prevent negative reviews from harming [...]